Radio broadcasting as a catalyst for intercultural communication and dialogue: A case study of CRTV Mount Cameroon FM Radio

Abstract

Radio broadcasting continues to serve as an important medium for facilitating intercultural communication by overcoming linguistic and cultural barriers. This study examines the role of radio broadcasting as a catalyst for intercultural dialogue and interaction. It uses CRTV Mount Cameroon FM (CRTV MCFM) (98.6) as a case study. The research employs a qualitative design, with key data collection methods including participant observation and content analysis, to explore how CRTV MCFM's programming structure, production processes, and audience engagement promote cross-cultural exchanges. Main themes identified are linguistic diversity, cultural representation, and audience participation. The theoretical framework includes Media Richness Theory (MRT), Dialogic ommunication Theory, and Agenda-Setting Theory. These theories collectively offer a framework for understanding how radio fosters intercultural dialogue and influences public discourse. Findings indicate that CRTV MCFM significantly advocates for cultural inclusivity through interactive programmes, multilingual content, and community-oriented discussions. Challenges such as language barriers, political constraints, and limited audience involvement restrict its full potential. The study also suggests strategic interventions like expanding multilingual programming, digital integration, and culturally sensitive content. While focused on CRTV MCFM, the insights gained provide valuable understanding of how radio can promote cross-cultural understanding and dialogue on a broader scale.