MILLAMBO, Revocatus Kaombwe; URASSA, Goodluck Charles; KARANI, Michael. Social Media Content Personification and Brand-Consumer Engagement: Lessons from Corporate Organisations in Tanzania. University of Dar es Salaam Library Journal, [S. l.], v. 20, n. 1, p. 163–183, 2025. Disponível em: http://196.44.161.124/index.php/lj/article/view/6215. Acesso em: 7 apr. 2026.