Millambo, Revocatus Kaombwe, Goodluck Charles Urassa, and Michael Karani. 2025. “Social Media Content Personification and Brand-Consumer Engagement: Lessons from Corporate Organisations in Tanzania”. University of Dar Es Salaam Library Journal 20 (1):163-83. http://196.44.161.124/index.php/lj/article/view/6215.