FACTORS INFLUENCING USAGE OF MOBILE BANKING SERVICES: THE CASE OF ILALA DISTRICT IN TANZANIA

Abstract

The study assessed key factors that influence the usage of mobile banking services in Tanzania using TAM and transaction theory. A sample of 120 mobile phone users collected through a structured questionnaire was used. Descriptive, Pearson correlation and multiple regressions were employed for analysis. The study found that customers ' awareness and perceived ease of use have a significant positive influence while perceived risk and transaction cost have a significant negative influence on the usage of mobile banking services.   Customers ' awareness and perceived ease of use have relatively greater influence on the usage of mobile banking services than perceived risk and transaction costs.