Assessment of Tourists Perception and Satisfaction of Tanzania Destination

Abstract

Tourism industry is very much affected with perception the touristscarry with them about a destination. This study aimed at assessinginternational tourists ' perception of various attributes in Tanzania andexamining their general satisfaction with Tanzania destination. It isquantitative in nature and utilized a survey research design. A total of286 self-administered questionnaires were used in collecting primarydata from all tourism circuits in Tanzania. The circuits are the Northerncircuit (N), The Southern circuit (S), the Western Circuit (W), Coastalcircuit(C) and Zanzibar. Descriptive statistics (Frequencies,Percentages, Means, and Standard Deviations) and inferential statistics(t-test) were conducted to assess tourists ' perception and satisfactionwith Tanzania destination on culture, wildlife, landscape,accommodation, restaurants, security and safety, infrastructure andtour guidance. Conclusions and recommendations are drawn from thefindings and discussions thereof.