The Role of Firm Resources in Strategy Execution. Evidence from Uganda's Road Transport Firms

Abstract

This paper provides evidence on the role of different firm resources in strategy execution usingevidence from Uganda's road transport firms. Data were collected through a surveyquestionnaire from a sample of 76 transport firms. Partial Least Squares - Structural EquationModelling (PLS-SEM) was used to analyze the data. Results indicate that financial, human andphysical resources have a positive and statistically significant contribution to successfulexecution of strategies. Centrally to previous thinking, physical resources lead to morevariations in strategy execution followed by financial and then human resources. Hence,transport firms must be quick, flexible, and innovative in acquiring and utilizing relevantresources to survive in the volatile environment. This study is unique since it explored strategyexecution from a landlocked country Uganda, which relies more on road transport to connect tothe neighbouring borders in the East African Community for most of its imports and exports.Additionally, the study examined the individual contribution of different firm-specific resourceson strategy execution in a developing country with less formalized transport system.Keywords: firm resource, strategy execution, transport firms, Uganda