Efficacy of Measures used by Mobile Companies in Preventing Social Engineering in Tanzania: A Customer’s Perspective from Selected Companies in Dar es Salaam

Abstract

While a number of measures, are introduced by mobile companies, to prevent social engineering, the problem is still ongoing. The study research question was, “What is the efficacy level of the measures used by mobile companies in preventing social engineering in Tanzania”. The study specifically sought to determine, the influence of users’ awareness generation, direct message blockages, hackers tracking, and hackers’ blockage on social engineering prevention in Tanzania. The study was conducted in Dar es Salaam with 100 mobile service customers using a five-point Likert scale questionnaire. Data were analyzed through regression analysis. Results showed all four variables significantly influenced social engineering prevention (p < 0.05). The study emphasizes the need for mobile companies to enhance user awareness, secure communication channels, and maintain updated systems to reducevulnerabilities. Policy recommendations include enforcing multi-factor authentication, developing clear reporting protocols, and promoting social engineering prevention research. Theoretically, the study extends the Interpersonal Deception Theory and Protection Motivation Theory by framing Social Engineering Prevention as a layered approach integrating human and technological strategies. The model explained 36.4% of the variance, suggesting further exploration of additional influencing factors.Keywords: Efficacy of measures; mobile companies; social engineering prevention; social engineering; Customer’s perspective