Stakeholders ' Perception of the University of Dar es Salaam ' s Administrative and Communicative Competence in Managing Students ' Crises

Abstract

This study examined the stakeholders ' perception of the University of Dar es Salaam ' ssenior management capability in managing students ' crises. We purposively selectedtwo governmental agencies €”the Higher Education Students ' Loan Board (HESLB) andthe Tanzania Commission for Universities (TCU) €”and the Ministry of Education andVocational Training (MoEVT), two political parties, eight students and eight students ' organisation leaders. This study was informed by Littlejohn ' s (2002) ComplianceGaining Theory, which suggests that using strategies such as reward, punishment, bothpositive and negative can enable the university administration to gain the compliance ofthe students. This study found that the university ' s management neither activelyinvolved academic staff nor students in the management of students ' disturbances. As aresult, the university ended up being perceived rather negatively even for problemsoccasioned by external forces over which it technically has no absolute control. Thus, theUniversity should have an effective internal and external communication strategy toensure that it remains in good books, and is perceived positively even during students ' crises, which in themselves should not be treated negatively.